Designing the PINS app: a global loyalty program gone mobile So what’s the deal? We’ve all been in that situation while shopping — we could be getting more free stuff through a loyalty program, but registering is a big hassle. This situation repeats itself more than you would think — after all, we want our shopping experience to be as easy as possible, including how we spend any accumulated points. Fortunately, a new trend is emerging in loyalty programs, in which registration is a cinch and loyalty points can be earned and spent amongst a large variety of companies through one program. An example of this kind of program is PINS, a loyalty program based in Northern Europe which encompasses companies from airlines to cafes to clothes stores.
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