Logitech G Packaging

ClientAlastair Curtis
DesignerLogitech Design Team
PrizeHonorable Mention
Entry Description

To stand out in a crowded space, build an audience with the more casual gamer and maintain the brand’s authenticity with our core consumer, we developed a packaging architecture that captures the essence of the Logitech brand while borrowing aesthetic elements from the world of gaming. Sleek, bold and sophisticated, the use of clean, rich photography and black backgrounds allow the product lighting effects to pop off the package. And the meticulous attention to detail—from heavy stock art paper, special finishes, hinge design, metallic foil and a faceted paper tray holder—creates a container that honor the quality of the products inside.

About Designer

Logitech designs products that have an everyday place in people's lives, connecting them to the digital experiences they care about. More than 35 years ago, Logitech started connecting people through computers, and now it’s a multi-brand company designing products that bring people together through music, gaming, video and computing. Brands of Logitech include Jaybird, Logitech G and Ultimate Ears. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).