Jacksonville, once a thriving city of commerce and art, in in a state of neglect. It is a textbook example of downtown decay, with new developments mostly on the outskirts, people have little reason to experience their downtown at all. Cortex is the solution. It will bring new technological and artistic advancements to the heart of downtown, acting as a showcase for sustainable, thoughtful design. The nervous system of the building is exaggerated, symbolically and physically connecting new ideas with the existing city.