Datelite subtly reminds you of special moments through the manipulation of light. Every day the lamp remains on, emitting a cool glow; but some days are not like others. During meaningful days, such as birthdays and anniversaries, the halo of light spreads farther across the wall and illuminates the room with bright light. If you have forgotten the occasion at hand, simply rotate Dateline counterclockwise using the raised handle. The light dims and a simple, hidden display reminds you. The design of the lamp is very simple, but meaningful. It is reminiscent of a clockdial, and under the hand of that dial is the handle from which you rotate the face. The shape is angled so the user cannot see the LED panels from the front, and a distinct texture is located on key points to engage users and add to the usability of the product.