Anu Rugged

CompanySavannah College of Art and Design
ClientRobert Weeks
Designer
Prize3rd Place in Sustainable Living/environmental Preservation / Alternative Energy Source Equipmenet
Entry Description

The objective of ANU Rugged is to create reliable, rugged products to enable nomadic creatives, field scientists, and outdoor professionals to stay connected in the field. These professionals are frequently on the move and find themselves in remote locations with a need for power and connectivity. They are outdoor adventurists and travel enthusiasts who enjoy a life of travel and experiences with a few quality possessions over a more sedentary life in pursuit of material rewards. This project looks at three primary problem areas that our target users encounter: power generation/storage, communication/connectivity, and weight/portability. Since they are constantly on the move in foreign countries or wilderness areas, finding a power source can be difficult. As power is necessary for them to perform their jobs, it is important for nomadic creatives to generate and store power to take with them.