I.P.H Klawonn Logo

Lead DesignerJens Lattke
Prize(s)Honorable Mention
Entry Description

IPH Klawonn offers planning services for technical facility equipment as well as energy efficiency consulting. Due to a change of ownership and thus renaming of the company, it was time for a new corporate design including a new logo. The task was to find a professional appearance which simultaneously conveys accessibility and expertise.

A very straightforward approach has been chosen. A linear font adapts the technical aspect of the company’s business. Reduced colour and distinct, non-playful artwork meets the professional approach of IPH Klawonn. The only colour used in the black and white design is copper – referring to the material that is frequently selected for technical facility equipment, as for example for plumbing as well as electricity. The letter “K” stands for the owner’s name “Klawonn” and embodies the outline of a house (reflecting the facility industry) with an open door (representing the owner’s open and candid conduct).


Since its founding in 1973 Lattke und Lattke has gained over 40 years of experience in B2B-communications. The owner-managed full service agency supervises international leading companies in the automotive and technical industry. The service portfolio of Lattke und Lattke covers Corporate Publishing projects like customer and staff magazines, image brochures, corporate websites as well as incentive programs and stationary items – from the first sketch to the final product. As of today Lattke und Lattke has 20 employees and a wide range of specialized freelancers: marketing experts, graphic designers, copywriters, project managers and picture editors.