CompanySavannah College of Art and Design
ClientLisa Fischer
PrizeHonorable Mention
Entry Description

From research and conceptual ideation, I came up with and developed a fully integrated design system for Oro, a contemporary airline based out of Seville, Spain. Oro fuses the cultural charm of Seville with a cutting edge flying experience. The airline's name, which means "gold" in Spanish, takes inspiration from Seville's Golden Age in the late 16th century when gold poured into the city during the establishment of the Spanish Empire in the Americas. The visual identity is influenced by the geometric Mudéjar art and architecture throughout Seville and the logo is a contemporary take on the geometric patterns found in old cathedrals and buildings in the city. In addition, the logo depicts Oro's service as an airline based out of Seville: The center square of the symbol represents the city's main base and the outside arrows point out to Oro's several destinations.