ORO

UniversitySavannah College of Art and Design
Lead Designer
ClientLisa Fischer
Prize(s)Honorable Mention
Entry Description

From research and conceptual ideation, I came up with
and developed a fully integrated design system for
Oro, a contemporary airline based out of Seville, Spain.
Oro fuses the cultural charm of Seville with a cutting
edge flying experience. The airline's name, which
means "gold" in Spanish, takes inspiration from
Seville's Golden Age in the late 16th century when gold
poured into the city during the establishment of the
Spanish Empire in the Americas. The visual identity is
influenced by the geometric Mudéjar art and
architecture throughout Seville and the logo is a
contemporary take on the geometric patterns found in
old cathedrals and buildings in the city. In addition,
the logo depicts Oro's service as an airline based out
of Seville: The center square of the symbol represents
the city's main base and the outside arrows point out
to Oro's several destinations.