Barcelona Metro Redesign

UniversitySavannah College of Art and Design
Lead Designer
ClientLisa Fischer
Prize(s)3rd Place in Multimedia / Interactive Media
Entry Description

Through research and conceptual ideation, I
redesigned the Barcelona Metro to makes it clearer,
friendlier, and true to Barcelona culture. To capture
the feel of Barcelona, both, the branding and the map
design, take inspiration from the work of Spanish
Catalan architect, Antoni Gaudí, whose distinctive style
can be found all over Barcelona. Gaudí was fascinated
by nature and the geometric forms that make up all
living things. The metro logo and map redesign are
based on the golden ratio as a way of incorporating
Gaudí's use of geometric forms from nature into the
metro redesign. Most importantly, by using forms
derived from nature, the redesign becomes intuitive
and human to metro passengers, as well. The
redesigned metro line color palette also takes
inspiration from Gaudí's work, with his use of vivid
color combinations in mosaics tiles. A turquoise blue
is the primary brand color because it is bright and easy