700bike

DesignerDongdao Creative Branding Group
PrizeHonorable Mention
Entry Description

700bike is an informative platform for brands and trends of the ‘new bicycle generation.’ Its principal aim is to illustrate novel ideas/solutions for urban cyclist, enhancing enjoyment and realizing a smoother way of transportation. Our creative idea focuses on the Chinese pronunciation for ‘7 o’clock,’ which is phonetically similar to the Chinese equivalent of ‘origin’ or ‘starting point.’ Consequently, we subtly create the figure ‘700’ into a time concept ‘7:00 (7 o’clock).’ Originating from this time concept, our ‘symbol’ implies that 700bike is the starting line of a new bicycle culture and fashionable lifestyle in China.

About Designer

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court