‘Duobaan’ is phonetically close to ‘dopamine’ in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine (a neurotransmitter that helps control the brain’s reward and pleasure centers). Dopamine also helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move towards them. Based on the eastern philosophy ‘one creates two; two produces three; three gives birth to all things’, and believing that simplicity is just complexity, we took simple color blocks as fundamental elements, By way of composition method, we regularly arranged these color blocks into the form of ‘D’ which serves as the initial of both ‘Duobaan’ and ‘Design’ (‘design-driven’hotel). Our auxiliary graphics are also originated from the logo. Black and white color blocks present a scene with rhythm, providing vast space for creation in future extension and application.
Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court