Novamara - An African Apocalypse

Lead DesignerValerie Amani
Prize(s)2nd Place in Ethnic Clothing / Africa Clothing
Entry Description

The story of Novamara is both a fictional interpretation of the end of the world and an artistic reminder that diversity should be celebrated, societies need to work together and we are all responsible in taking care of our earth. We strive to find the answer to the question “what is your role?”. Every outfit representing a member of a new society, that places responsibility on each individual.

Novamara aims to question the views on “African fashion”, and to explore lines, shapes, and colors past “African print”. The continent is a combustion of culture, inspiration and an array of traditional fabrics, some exclusive to culture and country.

Kahvarah, as a brand, aims to tell stories through the use of fashion imagery. Clothing is an important part of our modern daily narrative; it is a reflection of who we are and can be used to say what we often cannot verbalize.


Born in Tanzania, Valerie is the Founder and Creative Director of Kahvarah, a boutique fashion brand that is centered on the African narrative, woman empowerment and ethical fashion. She completed her Bachelor of Economics at Rhodes University, where she was an active member in Youth Empowering programs including the President’s Award.
She then pursued her passion, obtaining a Bachelor of Arts in Fashion design (FEDISA) and Certificate in Luxury Brand Management (Domus Academy, Milan).

Valerie has worked with the Cape Town carnival, producing a costume that is 100% recyclable and has given talks on various platforms, including TEDxTableMountain regarding the importance of self-awareness and individual responsibility to the environment.
She has been a finalist for the PPC Imaginarium awards in the Fashion category, and debut her work at Swahili Fashion week. She is also a fully trained professional Makeup artist and has had editorials published in various international magazines.