Baskerville: Eyewear & More

DesignerYu-Jia Huang
Prize1st Place in Print
Project LinkView
Entry Description

Baskerville is a transitional serif font designed by John Baskerville (1706-1775) in 1757, Birmingham, England and cut by John Handy. Certain features include crisp edges, high contrast, and generous proportions. The assignment was to choose a font and design a book based on its features. If the font Baskerville were a person, I'd imagine him to be a British gentleman who is wise and elegant; he would have good taste for things and enjoys vintage wearings; he'd own a cat and a mysterious job. He rides a bike to work and enjoys strolling down the beach on a nice day. He would also be a man of principles, liking things neat and clean. These characteristics inspired me to design this booklet about eyewear and the stories within.