AVEC JOIE Fragrance Packaging

Lead DesignerYu-Jia Huang
Project LinkView
Prize(s)2nd Place in Print / Packaging
Entry Description

AVEC JOIE (meaning “with joy”), is a fragrance with a fresh oriental floral scent, dedicated to women who are confident and sophisticated, strong yet romantic. On sunny holidays, they enjoy small getaways with beloved family and friends. These characteristics and the scent made me thought of the warmth of sunlight, the elegance of flower petals, and the joyfulness of hot air balloons, which further on inspires the name and design.