Tangtangwu is actually an entity dealing in all varying delicious foods, not only candies. Herein, ‘wu’ means the home of delicious foods while ‘tang’ emphasizes the sweet feeling in tasting. It conveys the concept to store up all global foods in the world. Therefore, the logo shall be capable of reflecting the fine mood in enjoying snacks, avoiding the misconception of selling candies. Besides, the logo also needs to attract the attention of male consumers so as to expand the market coverage of Tangtangwu. In the creation, we combined graphics with the name ‘tangtangwu’ thus to facilitate the convenient recognition and communication. The graphical presentation of ‘wu’ impresses people with the joy of tasting. Rounded lines and warm colors are quite aesthetic and easy to communicate.
Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court