Kai Garden

DesignerDongdao Creative Branding Group
PrizeHonorable Mention
Entry Description

As the cuisine which is most innovative and diversified, Cantonese dishes have opulent meanings and absorbs characteristics of Western cuisines. In the logo design, we tried to present a combination of modernity and tradition as well as an infusion of the East and the West. Having experienced series of auditing and analyzing, we concluded that graphic font can be well up to this effect besides conveying powerful cultural meaning. By summarizing the common features of Chinese characters 嘉(jiā) and 苑(yuàn), we utilized isomorphic form to transit from up to down. And, such form is just the optimal expression in communicating infusion. In order to reflect the unpredictable and inclusive characteristics of Cantonese dining culture, we referred to Chinese calligraphy in creating苑(yuàn), thus to show the core concept of the logo to the public. The antique logo symbolizes status and taste, while encompassing profound Chinese cultural characteristics.

About Designer

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court