Harden Identity

ClientAdidas Identity
Designeradidas Global Brand Design. Identity Leon Imas. Creative Director, Quentin Brehler. Design Director, Ed Baigrie. Sr. Identity Designer, Samm McAlear. Designer adidas Global Brand Design. Category & Concepts Eric Vellozzi. Creative Direction, Mark Dayao. Design Director
PrizeHonorable Mention
Project LinkView
Entry Description

James Harden disrupts the game – both on and off the court. On the hardwood he is disorienting and unexpected, forcing opponents to adjust to his style of play. The Harden Logo is a pledge to never follow, to always break boundaries and to write new rules. Any product bearing his mark is, at its core, an expression of Harden’s game. Disruption. The visual language of work for Harden’s products and experiences all express the gesture, look, feel & tone of DISRUPTION.