Boost Identity

Adidas Boost is an unconventional looking material that
has revolutionized the athletic footwear industry. It
looks strange, feels very unique and like so many adidas
projects, it starts off rooted in a sport insight then shows
up on the runway.

From the start, our team knew that a fitting identity for
Boost would be one that created the same sort of divisive
reaction as the first product’s release. You either liked it
or didn’t. The team explored a wide range of designs
rooted in infinite energy as well as the idea that many
parts add up to one huge, powerful thing.

Our process included 2D, 3D, and motion explorations.
Over time, we fell in love with the idea that the material
was ALIVE. Boost appears in both our performance
products as well as in lifestyle, so the mark needed to
nod to both the street and the court.