All Day

ClientAdidas Identity
Designeradidas Global Brand Design. Identity Leon Imas. Senior Design Director Identity / Creative Direction, Andre Hilario. Design Director, Niko Singer. Designer, Hans-Juergen Rienert. Designer.
PrizeHonorable Mention
Project LinkView
Entry Description

THE VISION Balancing the imperfection of human behavior with the actionable insights of behavioral science. To create an own able expression of human-powered technology for All Day. THE WORD MARK The All Day word make is rooted in one of our brand fonts: Adineue Pro Condensed. GENERATIVE AURA Aura–The sun/epicenter of light/energy–relates to your whole self. Holistic and blended sport for life's journey, with no end in sight, suggesting the peaks and the troughs that pull you along through a life in color. We are multifaceted and inspired by inner beauty. It's about the journey, not the destination.