Amulette de Cartier

Lead DesignerAslan Malik
Project LinkView
Prize(s)2nd Place in Other Graphic Designs / Other Graphic designs
Entry Description

Under the direction of Langrui Studio's Arturo Cascaras in cooperation with The Hype, Pixomondo's Design Boutique in Shanghai, came a stunning concept for Cartier, who released their first Diamond Amulet in China through social media and H5 platforms.
Langrui Studio created five individual concepts and supervised the video and print shooting with Chinese superstar and Victoria’s Secret model ‘Heshui’.
The Hype worked out the art direction, illustration, ink / color treatment and motion design, as well as the 3D model of the Amulets. The Hype assisted in the print shooting and post production / supervision.