CompanyLatona Marketing Inc. / Kazuaki Kawahara
ClientKazuaki Kawahara
PrizeHonorable Mention
Project LinkView
Entry Description

Usually, gift boxes simply line up all the cakes neatly. However, these boxes of individually wrapped cakes are different. Costs were lowered by focusing on only one design, and in making use of all six surfaces, they were able to recreate every type of keyboard. Using this design, they can create any keyboard size, from small keyboards, to full 88-key grand pianos, and even larger. For example, for one octave of 13 keys, they use 8 cakes. Two octaves, or 25 keys, would be 15 cakes. Three octaves, or 37 keys, would be 22 cakes. And an 88-key grand piano would be a gift box of 52 cakes.