Tong Cha Branding and Packaging Design

Lead DesignerClement Young
Project LinkView
Prize(s)Honorable Mention
Entry Description

China Tea Co., Ltd. is one of the world's top 500 COFCO Limited (COFCO) member companies, headquartered in Beijing, is the former China Tea Import and Export Corporation.

In 2016, China Tea Co., Ltd decided to launch a new category of tea called Tong Tea to the market using their brand new GMP certified technology. The product originated from the history of authentic heritage, to the modern purebred fermentation technology through the equivalent of drugs GMP level of rigorous production process, each batch of tea are rich in the Chaxuan Tuansong bacteria.

Our major goal for this project is how to combine the traditional China Tea image and modern style together. So we try to use some simple graphic with pastel colours to illustrate a simple and healthy living style to the product packaging and branding, also giving a total new look to this historical company.

Bio

Established in 2003, bdworkshop is a dynamic and fast growing creative company, our expertise lies in graphic and multi media design.

We have a team of dedicated designers who have experience in both local and international projects, and in differently media such as graphic, packaging, online media, mobile platform, product display and corporate publication..etc.