IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Share on Social Media
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners
Tong Cha Branding and Packaging Design,  | International Design Awards Winners

Tong Cha Branding and Packaging Design

Lead DesignersClement Young
Prize(s)Honorable Mention
Project LinkView
Entry Description

China Tea Co., Ltd. is one of the world's top 500 COFCO Limited (COFCO) member companies, headquartered in Beijing, is the former China Tea Import and Export Corporation.

In 2016, China Tea Co., Ltd decided to launch a new category of tea called Tong Tea to the market using their brand new GMP certified technology. The product originated from the history of authentic heritage, to the modern purebred fermentation technology through the equivalent of drugs GMP level of rigorous production process, each batch of tea are rich in the Chaxuan Tuansong bacteria.

Our major goal for this project is how to combine the traditional China Tea image and modern style together. So we try to use some simple graphic with pastel colours to illustrate a simple and healthy living style to the product packaging and branding, also giving a total new look to this historical company.

Bio

Established in 2003, bdworkshop is an award-winning agency providing a wide range of creative services to Hong Kong and China clients​.

We have a team of dedicated designers who have experience in both local and international projects. In the past 15 years, we have completed more than 100 projects in different media such as branding design, packaging design, marketing campaign, advertising...etc.

Awards and Prize

Our branding design projects were awarded in some of the international awards competition. Such as IDA (International Design Awards), K-Design (Korea Design Awards), HKDA-GDA (HKDA - Global Design Awards), Indigo Awards (Netherlands), DNA.Paris, German Design Awards...etc.