FC Osijek rebranding

DesignerLeo Vinkovic - Design and Art direction
PrizeHonorable Mention
Project LinkView
Entry Description

The visual identity had to be refreshed with new features that would allow branding on different materials. To make that possible, it was necessary to come up with a system that offers many application possibilities, and at the same time differs from the rest of the clubs. FC OSIJEK TRIANGLES are geometrical elements in the colors of the club. Triangles as geometric figures give dynamics and necessary boost. Symbolically, they represent the hustle and the sports, as well as masculinity and strength. The use of an isosceles triangle gives the impression of danger, which would emphasize the fanatical fight of the players in the matches, intimidate the opponent, but also encourage the citizens and fans to unite and cheer on their team.

About Designer

Studio 33 is a boutique creative agency from Osijek, Croatia. We work with local, national, regional and worldwide clients. Our specialization are graphic design services such as creating new brands and redesigning the existing ones, visual identity design, packaging design, print design and digital design. We offer an individual approach to each client, which allows greater flexibility, attention to detail, creativity, and team commitment. We believe in the outstanding importance of design as a powerful communication tool and the means to the creation of exceptional results. Numerous international awards in the field of branding, visual identity and packaging design, publishing of our work in professional publications and design books, participation in relevant exhibitions and lectures, and design education give us credibility and client’s trust.