K11 NATURAL

CompanyAS Design collaboration with K11
Lead DesignerFour Lau (Creative Director) & Sam Sum (Art Director)
ClientSam Sum
Prize(s)Honorable Mention
Entry Description

Numerous green artistic elements have been applied to
vitalize the K11 Art Mall, and at the same time create a
platform in the mall for everyone to interact in various
aspects. The other purpose of the design is to present a
brand new, interesting lifestyle. In this new zone project,
K11 collaborated with AS design team to build a "Modern
Vivarium".
The design of the project regards the new zone as a
"Terrarium", and all the customers get to experience being
inside. A great variety of natural materials including plants,
moss, sand rocks and animal sculpted decorations have
been employed, which brim the space with an atmosphere
of both nature and artistic style. Customers get to
experience how living in the micro-ecological system feels
like. In this system, the connection between people and the
nature is more tight. It is also a self-sufficient community
where Art, People and Nature coexist.

Bio

AS Founder Four Lau & Sam Sum: AS represent aesthetic & stylish - “an aesthetic team created stylish design works”
With vast imagination, great market sense and determination to work together and achieve results with clients, AS design has grown into one of the most anticipated upcoming design firms in Hong Kong. AS design and its team are expertises in providing professional and comprehensive design services to international brand labels in Hong Kong & Mainland China as well as south pacific region. Our strength lies in images renovation for business and corporate, with an aim to assisting brands to stand out and become globally renowned. By providing an appropriate yet high end image to our target clients, our creative sense will certainly help bring our client’s business to a next level.