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K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners
K11 NATURAL, AS Design collaboration with K11 | International Design Awards Winners

K11 NATURAL

CompanyAS Design collaboration with K11
Lead DesignersFour Lau (Creative Director) & Sam Sum (Art Director)
ClientSam Sum
Prize(s)Honorable Mention
Entry Description

Numerous green artistic elements have been applied to
vitalize the K11 Art Mall, and at the same time create a
platform in the mall for everyone to interact in various
aspects. The other purpose of the design is to present a
brand new, interesting lifestyle. In this new zone project,
K11 collaborated with AS design team to build a "Modern
Vivarium".
The design of the project regards the new zone as a
"Terrarium", and all the customers get to experience being
inside. A great variety of natural materials including plants,
moss, sand rocks and animal sculpted decorations have
been employed, which brim the space with an atmosphere
of both nature and artistic style. Customers get to
experience how living in the micro-ecological system feels
like. In this system, the connection between people and the
nature is more tight. It is also a self-sufficient community
where Art, People and Nature coexist.

Bio

AS Design founder Sam Sum think the ideal design contains "Aesthetic and Stylish", they try to be capable of the perfect combination of practicality and aesthetics, creating possibility of a wider range of design and artistic pieces.
The strength of the design agency lies in images renovation for business and corporate, with an aim to assisting brands to stand out and become globally renowned, the international brands mainly in Hong Kong & Mainland China as well as South Pacific region, as well as interior design of retail, hospitality, commercial and residential spaces.

Awards and Prize

AS Design has won 40 numbers of international awards from 13 numbers of interior design competitions, and 4 awards of business company field, including 14 awards from Italy A’ Design Awards, 6 awards from United States IDA, 2 awards from United States Interior Design Best of Year Awards, 7 awards from United Kingdom London International Creative Competition, 2 awards from Taiwan TID, 2 awards from Hong Kong The Ring IC@WARD, 2 awards from Hong Kong APIDA, 1 award from Japan Asia Awards Young Creator EX Top 100, 3 awards from Korea K-Design International Award and Gold Winner from China CIDF International Worldwide Art Innovative Design Award Commercial Space (Asian Top), and 4 awards of business field competitions, including Hong Kong Most Valuable Companies Award, China CIDF Annual The Top 10 Most Innovative Design Companies , China CIDF The Top 10 Most Originality Design Companies (F&B Space) and China CBDA Annual Best Design Team and The Top Young 50 Chinese Designers Nomination by Taiwan Press Media. AS Design also has been featured over 140 articles of press media publications in 13 countries worldwide, such as United States, United Kingdom, Holland, Italy, France, Hungary, Portugal, Chile, Brazil, Japan, Korea, PRC, Taiwan and Hong Kong.