Jadeia Jewellery, a new brand that established by a second-generation jeweler, requested a logo identity that shows its family business heritage in diamond and jade. Its retail store is locating in urban district – Central, Hong Kong; and targeting mid-age lifestyle wearers who are willing to wear jewellery as daily accessory. The approach for the brand logo is conveying the relationship between wearer and jewellery. By the shape of the diamond, jade, gemstone, and design of the jewellery, will reflect the wearer’s personality differently. The logo mark idea comes from the diamond-cut diagram, hold by a circle jade shape to represented its brand history. With an Old English decorative type style as the “J” initial gives the brand with heritage perception.
Kraphic Studio is an independent branding and graphic design firm, established by Mr. Kev Wong in 2014 located in Hong Kong. Where creating thoughtful and contemporary design solutions in stunning, intriguing, and tempting way.