110 years & beyond

Lead DesignerCayrani Yap
Prize(s)Honorable Mention
Entry Description

Automobile Association of Singapore is the leading provider of motoring-related services, lifestyle benefits & privileges to her members.

This year, AAS is celebrating significant milestone of 110 years anniversary, which is made possible with support of her members. Using this wonderful opportunity, AAS launches a campaign as a way to give back.

The concept of this campaign is on illustrating people from various generations. They represent the members Automobile Association of Singapore has and will have in the future. AAS wish to embrace and serve the members even better. In the visual treatment, bright colors & happy elements are applied throughout, showing the celebratory feel.