This is the result of my experimentation for the Instagram challenge "36 Days of Type 2016".
I decided to use 3D Software exclusively to give me the opportunity to establish letters and numbers in space and composition of environment as a way to open up to a new path, different and with a different approach at a creative level. By establishing alternating color compositions I was able to delimit several parameters and follow the exploratory way of the form to give life to each one of the letters and numbers. Every main recognition parameter was altered to seek to obtain the desired result. Each shape mutated with a distinctive unique trait in the symbols. Each material was selected with a previous related study to determine its use in the compositions. The end result is an extensive experimental variable illustrative of form, letters and numbers based on colour compositions.
Carlo Cadenas is a Freelance Art Director & Designer. With more than 8 years of experience in the visual field, he has worked in advertising agencies such as Tribal DDB Argentina, ZEABBDO Proximity and others in Argentina and Venezuela. He describes himself as a passionate about typography, a 3D enthusiast and an eternal defender of handcraft.
His work has received several awards such as the prestigious Type Directors Club Award and the Certicate of Typographic Excellence, the LAD Award, the IDA Award and the Clap Award. His work has been exhibited in more than 20 countries.
Type Directors Club Award
Certificate of Typographic Excellence TDC 63 - Typography (USA)
Smile Festival Award (x4)
Festival Europeo de la Publicidad - Advertising (Spain)
LAD Award (Gold)
Latin American Design Award - Illustration (Latin America)
IDA Award (Gold)
The IDA International Design Awards 10 - Graphic Design (USA)
Premio Internacional de Diseño Industrial y Diseño Gráfico - Typography (Spain)