The brief for the final project for Postgraduate Diploma in Graphic Design Applied to Communications was to develop a sustainable initiative within one of the three areas: commercial, social, innovation. Frank & Frank is a progressive tampon brand that aims to challenge taboos and stereotypes concerning menstruation, to change the perception of period and in the long run reach for gender equality. The identity rests on the color of blood and the message “blood bless you”. The tampons are single packed in paper wrapping printed with different words that can be used for making period poetry – a new way of doing magnetic poetry. By using transparent bags and period poetry, the packaging represents the values of transparency and encourages female empowerment, and turn tampons into a more valuable lifestyle product.