Our long-time brand partners at Izola presented Aesthetic Movement with an opportunity to collaborate on the launch of a retail concept store in a former bike repair shop in Brooklyn’s Boerum Hill. The vintage corner building, adjacent to the local subway entrance, provided an ideal location to engage with the neighborhood, and we conceptualized an amalgamation of the coffee shop, newsstand, stationer, pharmacy, and housewares store, with multiple reasons to walk through the door each day. Our branding solutions were clean and crisp, delivered in sharply contrasting black and white. Their application in paper ephemera and daily service items reflects RV’s signature balance between practicality and a “best of” ethos: premium papers and letterpress for select moments, such as gift certificates; clean, double-walled coffee cups, which eliminate the need for sleeves; unfussy, classic paper bags and wrapping for purchases.
Aesthetic Movement is a think tank for smart, creative collaborations and a harbinger of style. We believe that considered design and frequent brushes with beauty can enhance the overall quality of life, and we aim to contribute to that end with every project and partnership we undertake. Through the creation of relationships, products, and environments, Aesthetic Movement endeavors to move hearts and minds by advocating the extraordinary â€“ not proliferating the ordinary. Aesthetic Movement (A/M) provides a range of services for discerning clients in the gift, home, jewelry, and personal accessories industries. The integration of our award-winning design with our sales and marketing expertise enables us to provide clients with the most comprehensive solutions. At A/M we can oversee projects from concept to market, or we can tailor our services to fit clientsâ€™ individual needs. It is this 360Â° interdisciplinary approach that distinguishes us from the competition.