Located at the prestigious and upcoming St. Johns Town Center in Jacksonville, Florida, the Kate Spade New York retail store will be located on a memorable corner lot. The goal of this project is to create a close relationship with customers. This retail space excels in branding itself and creating an unforgettable experience. As a lifestyle brand, Kate Spade's goal is to allure women and to create a sense of aspiration to be a part of its sophisticated lifestyle. Through the use of color, simplicity, and captivating patterns, Kate Spade knows how to win over a classy woman's heart by selling products that are timeless, personal, and whimsical.