Movado Edge Signature Edition

Companyfuseproject
Lead Designer
ClientYves Behar
Project LinkView
Prize(s)Honorable Mention
Entry Description

The Movado Edge collection is an evolution of the iconic
Museum Dial watch, Movado’s brand emblem that was
created for MoMA. Edge elevated the Museum Dial
design through dimensionality - a stamped watch face
creates a valley that draws the eye. For the Special
Edition watch, the goal was to celebrate the minute
details that comprise Edge through material and process
innovation.

The surface of the face is made of stainless steel with a
sandblast finish to create an organic and random
texture, reminiscent of lava rock, hinting at nature while
adding depth to the watch’s dial. To accentuate the
beautiful new texture, we’ve added color options
including a stunning new shade of blue we call ‘Deep
Blue.’ The bezel contains a color accent with rose gold
detailing; the rose gold is also applied to the volcanic
dot, and extended to the watch screws.