Ori

Companyfuseproject
Lead Designer
ClientYves Behar
Prize(s)Honorable Mention
Entry Description

ORI is a groundbreaking startup out of MIT Media Lab
that has developed robotic furniture and architecture;
their core system, which gets installed into smaller living
spaces, can transform itself into a bedroom, office,
closet, or living room with the touch of a button. To help
convey the action of their products, we named the
company ORI from the Japanese word ‘origami’ meaning
‘to fold.’ The logo needed to convey both the emotional
appeal of the brand, as well as its core value.

The logo, app interface and furniture design were all
designed to represent a sense of playful and elegant
origami, a seamless intertwining of shapes. The
animated logo has the ability to fold into itself, with a
palette of blacks, greys and whites to focus on the
technological aspect of the core business. The ORI brand
balances both sophistication and accessibility, standing
out with its geometry and translucency.