Canopy is a co-working space in San Francisco that provides a mature work environment away from downtown, closer to where professional adults live. For many freelancers and entrepreneurs, having a quiet desk in a sophisticated environment outside of the home can make a world of difference. The Canopy brand had to reflect this sense of establishment and luxury, while still appealing to a broad audience of entrepreneurs and professionals. The Canopy logo perfectly reflects these motifs, with its clean lines creating a minimalist structural element. A custom font delicately balances weight and lightness within its minimalist aesthetic, using its name as the connector between a modern teepee-like structure. Even the clean geometries of the logo reflect the custom tiling in the space itself, setting the tone for its members and guests.