Canopy is a co-working space in San Francisco that
provides a mature work environment away from
downtown, closer to where professional adults live. For
many freelancers and entrepreneurs, having a quiet desk
in a sophisticated environment outside of the home can
make a world of difference. The Canopy brand had to
reflect this sense of establishment and luxury, while still
appealing to a broad audience of entrepreneurs and
professionals.
The Canopy logo perfectly reflects these motifs, with its
clean lines creating a minimalist structural element. A
custom font delicately balances weight and lightness
within its minimalist aesthetic, using its name as the
connector between a modern teepee-like structure. Even
the clean geometries of the logo reflect the custom tiling
in the space itself, setting the tone for its members and
guests.