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The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners
The Finest, IDEAS PEOPLE PTE LTD | International Design Awards Winners

The Finest

CompanyIDEAS PEOPLE PTE LTD
Lead DesignersCalvin Lim
ClientWynnie Soo
Prize(s)Honorable Mention
Entry Description

The “Finest” edition of Soggiorno range of Furnitures
that was designed to reposition conventional furniture
to a finest lifestyle. This 36-pages catalogue were
designed with 3 principles in mind - the tone, the
voice and the experience.

- The tone : overall aesthetic, minimalist feel that
identify with the product itself.
- The voice : getting the voice heard. The overall
concept of the design is aligned to - the tone.
- The experience : feel and experience the finest
products.

The finest lifestyle every customer deserves, therefore
the “finest” edition catalogue is the perfect name to
present to Consumers.