Ghetaldus Rebranding

DesignerLeo Vinkovic, Igor Penovic
PrizeHonorable Mention
Entry Description

Ghetaldus Optics is the largest manufacturer and distributer of all types of prescription glasses, sunglasses and contact lenses on the Croatian market. Ghetaldus Optics Ltd. was founded in 1957 and used to be a synonym for ophthalmic optics in Croatia. In the transition process the company has lost its distinctiveness as a result of poor and confusing communication. The aim of the new visual identity is not only for the client to "pop out" as something new, fresh, active and visible, but also to restore customers’ confidence with clear communication of professionalism, quality and tradition. The character "G" represents the initial of the company, as well as the visual link to the graphical element from the old visual identity. However, this time around it has a completely different function, with modern visual expression. The primary activity of the company Ghetaldus is related to the eye and eyesight.

About Designer

Studio 33 is a boutique creative agency from Osijek, Croatia. We work with local, national, regional and worldwide clients. Our specialization are graphic design services such as creating new brands and redesigning the existing ones, visual identity design, packaging design, print design and digital design. We offer an individual approach to each client, which allows greater flexibility, attention to detail, creativity, and team commitment. We believe in the outstanding importance of design as a powerful communication tool and the means to the creation of exceptional results. Numerous international awards in the field of branding, visual identity and packaging design, publishing of our work in professional publications and design books, participation in relevant exhibitions and lectures, and design education give us credibility and client’s trust.