Packaging development of a ambient deodorizer for work environments from Askul, a Japanese brand of goods focused on online purchase. Since the products aren’t sold on a shelf, an opportunity was presented to step away from standard category codes. The packaging presents a bright sunny morning — a scene which plays with the concept of freshness, as mornings are directly associated to this feeling, as well as a unexpected visual outcome which turned a product that we usually ‘hide’ from view, into something that can be easily integrated and showcased in a environment.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com