Graphic project for a icon of Brazilian culture — the classic modernist novel (1928), that narrates the journey of an anti-hero that is, at one point or another, of all founding Brazilian races, in an unparalleled image of Brazil’s national identity. A ‘living’ book. A restless object in a dynamic 'fold-unfold' format, in which 16 illustrations printed in silkscreen were folded inward, leaving the reader with the task of exploring the aesthetic possibilities of the object, deciding how he prefers to experience it: as he can both ignore the images, keeping them folded after their visualization, and play with the innumerable possibilities of composing mosaics, in a fold-unfold that reveals a prism of graphic constructions, with the “flaming freneticism” of the very narrative written by Mario de Andrade in 1928.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com