Visual identity and packaging for Sagatiba, which, although perceived as a modern brand, was not perceived as a "cachaça". The new visual identity preserves the contemporary proposal of the brand, but now also reveals its national roots through an effusive pattern illustrated by themes which mix the iconographies of alembic and of Brazil, from its music to its fauna, and passing through different landscapes, — all united under a vibrant and multi-coloured spirit.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com