DesignerDustin Stephens, Mobile Office Architects (MOA) Dan Spiegel, Spiegel Aihara Workshop (SAW)
PrizeHonorable Mention
Project LinkView
Entry Description

American architectural offices Mobile Office Architects (MOA) and Spiegel Aihara Workshop (SAW) collaborated to develop the True & Co. ‘Try-On-Truck,’ a nomadic retail fitting room traveling across the United States. For San Francisco based True & Co., an online company known for its ‘big data’ approach to finding women the perfect fitting bra, the project was the first move into physical retail space. The vehicle creates a highly transformable, flexible, and comfortable space on a mobile platform, providing the ability to deploy at a new site daily. The demands and intentions of the project created a challenging design problem– the vehicle needed to attract crowds, but also create an intimate and private customer experience within. The variety of site conditions that could pose problems required a high degree of flexibility and adaptability. And, importantly, the retail space needed to be able to pack up, move, and redeploy quickly.