American architectural offices Mobile Office Architects (MOA) and Spiegel Aihara Workshop (SAW) collaborated to develop the True & Co. ‘Try-On-Truck,’ a nomadic retail fitting room traveling across the United States. For San Francisco based True & Co., an online company known for its ‘big data’ approach to finding women the perfect fitting bra, the project was the first move into physical retail space. The vehicle creates a highly transformable, flexible, and comfortable space on a mobile platform, providing the ability to deploy at a new site daily. The demands and intentions of the project created a challenging design problem– the vehicle needed to attract crowds, but also create an intimate and private customer experience within. The variety of site conditions that could pose problems required a high degree of flexibility and adaptability. And, importantly, the retail space needed to be able to pack up, move, and redeploy quickly.