AIA Premier Academy MDRT Magazine 2016

DesignerFreddie Sze
PrizeHonorable Mention
Entry Description

Concept Development, Art Direction, Design & Printing for AIA yearly MDRT magazine, announcing the 2016 MDRT winners. 4 different themes were applied on the layout design and photo shooting for different level of candidates, and a unique pattern/background will be projected for the shooting process. The idea of using projection is to aim for solving client's requirement - 1.Don't make the book/background looks boring with a limited time & budget. 2.Make the magazine more fashionable. Moreover, applying this idea to this project will refresh the image of insurance industry, changing it from old fashioned to young & engergetic. A set of 4 books with a box packaging will be distributed to the candidates for their self-promotion.