DesignerMaurizio Pagnozzi
PrizeHonorable Mention
Project LinkView
Entry Description

Blowhhammer is the manifesto of young people who break the rules. It is not just a clothing brand, it was conceived to emphasise the Italian underground style, blending the variety of international design. Blowhammer is the symbol for those who want to speak differently to the world. The Blowhammer project fits the experienced awarness of street life and the creative professionality of producers to realize high-quality dresses, to come up as the made in Italy with a rebel heart. The brand is constructed from a triangle. Apparently reads the monogram BH, but if you heed it turns out that the triangle contains all the letters of the word Blowhammer. The patter is built along the lines of the various letters. The institutional color of the brand is the black, the color that best expresses the spirit of "sophisticated" street brand. The*ultimate*goal*of*the*rebranding*of*Blowhammer*was* the*creation*of*a*mark*that*could*be*iconic*and*memorable, wearable*and*suitable*for*possible*future*expansion*of*the* brand,*such*as*accessories,*brooches*and*more.

About Designer

Italian designer based in London. Since January 2014 he began his career as a teacher of visual communication. This teaching supports the freelance activities at his studio One Design. He worked for several international clients which appreciate his direct style, clean and essential, but not devoid of meaning and contents. Specialising in branding, corporate identity and packaging. His aim is always to create works that combine concepts with strong functional and solid executions.His works have been published in several galleries and blogs, magazines and inspirational books.