Fashion Mirage

CompanyXex
Lead DesignerXex
Design TeamChris Cheung, Liu Suet Yee, Jeff Wong, Jason Lam, Kwan Kai Yin, José Lai, Eric Lee, Janice To, Dom Chung
ClientHong Kong Fashion Designers Association
Prize(s)3rd Place in Multimedia / Animation
Entry Description

Inspired by local cultures as well as the collection of designer outfits, five themes - Zentype, Cosmopolis, Electrified Fog, Colour Flutter and Night View, are named for the catwalk show "Fashion Mirage" held by Hong Kong Fashion Designers Association.

The motion designs created for each scenes are not only manifestations of Hong Kong’s culture - its deep-rooted Chinese values and way of living along with its metropolitan identity - but also to recall how the city holds a multi-layer identity and infinite energy.

For project's details, please visit http://www.xex.com.hk/works/fashion-mirage

Bio

XEX is an interdisciplinary creative studio based in Hong Kong, established in 2007 and focusing in brand imaging design with cross-media platform. XEX leads the visual communication from the elements of imagery and interactive design. In the past, XEX has won numerous award, including but not limited to Red Dot Design Award (Germany), A’ Design Award (Italy), Golden Pin Design Award (Taiwan) and HKDA Global Design Awards (Hong Kong).

XEX means creation on non-existence.

Awards and Prize

2017
NOMINEE - BEST USE OF LIGHT
Frame Awards, Netherlands

2016
DESIGN AWARD
Golden Pin Design Award, Taiwan

DESIGN OF THE DAY
DesignAwards.Asia, Asia

BRONZE AWARD
HKDA Global Design Awards, Hong Kong

2015
TDC COMMUNICATION DESIGN WINNER
Type Directors Club 61 Award, United States

BEST DESIGN AWARD & DESIGN AWARD
Golden Pin Design Award, Taiwan

RED DOT AWARD WINNER 2015
Red Dot Award: Communication Design 2015, Germany

SILVER A’ DESIGN AWARD
Interface and Interaction Design Category, A’ Design Award, Italy

PROFESSIONAL RUNNER UP
Visual Communication, 2015 Core77 Design Awards, United States

BRONZE AWARD & GRAPHIC DESIGNER OF THE YEAR
Multimedia-Interactive Media, IDA Design Awards, United States

2014
BRONZE AWARD & HK BEST AWARD

HKDA Global Design Awards, Hong Kong

2013
NEW MEDIA AWARD - BEYOND THE BOUNDARY
HKDA Global Design Awards, Hong Kong

2012
TWO BRONZE AWARDS
HKDA Global Design Awards, Hong Kong

2011
GDC MEDIA AWARDS
Shenzhen Graphic Design Association Awards, China