Bastardized 'The Overburdened'

CompanyHartwork
Lead DesignerJimmy Chew
ClientBastardized
CreditsPoetry Lyrics : Kurt Wee, Music : Bastardized
Prize(s)2nd Place in Print / CD, DVD & Record Sleeves
Entry Description

'The Overburdened' CD packaging design. Designed in the form of a distressed diary, the packaging not only epitomizes Bastardized's music and poetic lyrics, but also symbolises as a remembrance of the band's decade of life's works together -a representation of Bastardized's resilience and will to continue the decade long relationship as a band. The will that is not diminished under the obligations of life.

Bio

hartwork is a digital and brand experience firm in Singapore.

Adept in strong visual taste and intuition with design experiences in processes and design thinking, we focus on delivering world-class design solutions & experiences to solve real-world challenges - supporting the evolution of brands through our capabilities in user interface & user experience design, branding, graphics, packaging and service design.

Our creative collaborators include Singapore Technologies, Singapore Armed Forces, Republic of Singapore Navy, Interpol & various MNCs & SMEs.

Awards and Prize

Merit - Graphis Design Annual 2015 (Brand & Retail Experience)
Silver - Graphis Typography 4 (Packaging & Typography Design)
Honourable Mention - Graphis Poster Annual 2019