Ihk City Cards Campaign

CompanyT.W.O Kreativagentur Gmbh Co. Kg
Lead DesignerSteffen Kluwe
Design TeamFlorian Mühlenberg, Marc Scheunemann
Prize(s)2nd Place in Multimedia / Online Advertising Design
Entry Description

In this campaign we distributed City Cards in all of Düsseldorf. IHK is an institution that provides apprenticeships for teenagers and young adults. Every City Card has a unique and cheeky line on it. For example 'Silicone does not fill the gaps in your curriculum vitae'. On the back of the card is a call to action to apply yourself for an apprenticeship.
The design of these City Cards were also used for social media platforms like Facebook and Instagram and a marketing event at the Airport in Düsseldorf.