The Dental Market Brand Identity

CompanyTest Monki
Lead DesignerSuzy Simmons
Design TeamGabby Nguyen, Sofi Cruz, Sarah Wright, and Brad Petak
ClientThe Dental Market
Prize(s)3rd Place in Print / Collateral Material
Entry Description

While planning to renovate his office, Dr. Jimmy Sarant knew his business was at a brand identity crossroads. To help differentiate in a way that would connect with existing and potential patients, we renamed his business and moved the brand identity to a more upscale and modern feel that also paired appropriately with his local Raleigh, NC roots. The client’s hobby is photography so we used his photos of the local area. We called the brand “A luxury dentist with hometown spirit.”