Unicorn

CompanyStudio Red
Lead DesignerSoyun Sophie Kim
Design TeamStudiored
ClientUnicorn
Prize(s)2nd Place in Multimedia / Interface Design
Entry Description

StudioRed was challenged to create a first vision of this new AI interface for users pet health. The system had a range of benefits, multiple portals, an E-store and back-end operations interface. Since Unicorn is a new comer in the market, we tried to solve a question of "How can we get users to stick with our app the first time?"

Bio

Coming from a family of artists and businessmen, Soyun has deep passion for creating brand-defining products that matter in the market. With degrees in product design and business administration, she brings StudioRed 10 years of experience of product designing and strategic brand consulting.

Before joining StudioRed, Soyun worked with GoPro Inc, fuseproject, RKS, and Lunar design where her clients included HP, LG, JBL, Hamilton medical, Unilever, SC Johnson, SanDisk, Epson, etc.

Awards and Prize

Her work has been recognized by Industrial Designers Society of America (IDSA) Western District Student Merit Award, IDEA, Core77, CES Innovation Awards, Spark Awards, Good Design Award, etc.