DroneArt, the art of drone building

Lead DesignerEleonora Lam
Design TeamArthur Kuipers, Eleonora Lam
ClientCEI Conrad Electronic International (HK) Ltd.
Prize(s)1st Place in Multimedia / Website Design
Entry Description

Key objectives: Create a UX and UI optimized e-commerce website based that fits all user requirements
Market challenge: The drone industry is growing rapidly and so is the competition between drone builders. Droneart has found a niche by focusing on the tech savvy drone fanatics who are capable of tinkering with both the soft- as hardware of their drones, hence the pay off “The art of drone building”
Results: The ultimate reward of our design work has been that targeted KPI’s for the new website have been met with flying colors. The site’s conversion rate has been dramatically increased.