Stedelijk Museum Breda is the museum for contemporary visual culture and heritage of the city of Breda. We designed both the new identity and way finding. Central is the servicing functionality, because the corporate identity shouldn’t outshine the expositions. The classical font emphasises the heirloom. The design contains a line that represents the connection between the cultural heritage of the city and the visitors and literally helps visitors find their way through the museum.
We designed icons for where it is possible to use, because they are clear and know no language boundaries.